- case study
- Hospitality
- Omnichannel
- skpizzaandburger.co.uk
SK Pizza & Burger: Omnichannel Growth That Moved Orders Off the Delivery Apps
How a combined SEO, paid social and website programme moved this takeaway to the top of local search and grew commission-free direct orders.
- #1 Local Map Pack
- 6.3x Blended ROAS
- Direct Orders Up
What we ran
Omnichannel growth strategy for SK Pizza & Burger
Fragmented marketing wastes capital. We architected one cohesive system — website, local SEO, paid media and social — that captures attention and forces conversions.
The commercial bottleneck
SK Pizza & Burger required a unified digital infrastructure. Their potential market share was fragmented across different platforms without a central conversion engine.
They needed a complete ecosystem where social media attention directly resulted in measurable website orders, and local search queries translated into immediate footfall. Fragmented marketing wastes capital. We stepped in to architect a cohesive system that captures attention and forces conversions.
- Social engagement with no route to direct orders
- Invisible in the local map pack for high-intent search queries
- No retargeting architecture — lost visitors stayed lost
The technical protocol
We deployed a full-stack digital operation covering website development, local search engine optimisation, paid media, and active social management.
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move A of C
The Conversion Engine
We engineered a fast, mobile-first custom website (skpizzaandburger.co.uk ↗) designed strictly to reduce ordering friction. We paired this with advanced Google Business Profile optimisation to dominate local map pack rankings for high-intent queries within their delivery radius.
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move B of C
Intent Capture & Retargeting
We launched hyper-local Google Ads to capture users with immediate purchasing intent. Simultaneously, we deployed the Meta Pixel across the new website to build complex retargeting funnels on Facebook and Instagram, ensuring no potential customer was lost.
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move C of C
Visual Authority Building
We took total control of their TikTok and Meta channels. By producing high-end visual content, we generated top-of-funnel brand awareness and directed that traffic straight into the paid advertising funnels.
The numbers, unedited
Meta Ads Manager results showing an upward trajectory. Native platform performance metrics capturing total order scale across the delivery radius.
The data outcomes
Ws only ✦
By connecting their entire digital footprint, we turned isolated social media profiles into a predictable revenue machine.
- Secured absolute dominance in the local search radius
Driving consistent daily online orders directly through organic search across their entire delivery zone.
- Achieved a highly profitable return on ad spend
Delivered strong ROAS across both Google and Meta advertising networks by targeting exact postcodes.
- Built an active, engaged audience that buys
Developed a loyal following across TikTok and Instagram that consistently converts into paying customers.
Content that converts
What produced this result
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