Intent-Led Search Campaigns
Ads targeting people actively searching for restaurants like yours right now, not broad food-related terms that waste spend on browsers rather than diners.
PPC Management for UK Restaurants & Takeaways
PPC That Turns Searches into Booked Tables, Not Just Clicks
Generic PPC management optimises for cost per click. We optimise for covers booked and direct orders placed, because that's what actually pays your bills. Search campaigns built around your service times, your delivery radius and the exact moment someone's deciding where to eat tonight.
Google Partner
No lock in contracts
Reply within 24 hours
New direct table booking0% COMMISSION · SEARCH CONVERSION
PPC Budget Waste Diagnostic
Where Most Restaurant PPC Accounts Burn Capital
Broad-match keywords and unoptimized bid strategies cause restaurants to pay for irrelevant searches or users 50 miles away.
We engineer hyper-focused negative keyword lists, localized geo-modifiers, and dayparted bidding strategies so every single penny spent produces a direct hungry customer.
-
Negative Keyword Neglect: Paying for informational or job-seeker clicks instead of hungry table bookings.
-
Static 24/7 Bidding: Burning budget at 3am when nobody can place an order or reserve a table.
-
Weak Landing Experience: Sending paid clicks to slow PDF menus where visitors immediately bounce.
Talk to a Specialist
Free Strategic Diagnostic · Reply in 24h
BIDDING EFFICIENCY AUDIT
Wasted Broad Search Spend
Up to 42% Budget Waste
High-Intent Booking Conversion
3.8x More Direct Bookings
Automated Smart Bidding
Generic targets, high CPC, wasted off-peak budget on irrelevant terms.
Hospitality-Engineered PPC
Exact intent matches, negative keyword shields, peak service bidding.
Inside Every PPC Campaign We Build
Search Advertising Built Around How Restaurants Actually Get Booked
Precision-targeted paid search engineered around geographic radius, dinner service rush hours, and friction-free booking paths.
Radius and Postcode Targeting
Campaigns limited to the distance people will genuinely travel to eat with you or wait for delivery, so you're not paying for clicks from across the city.
Dayparting Around Service Times
Budget concentrated around lunch and dinner service, when people are actually deciding where to eat, instead of spread evenly across hours that never convert.
Call and Booking Extensions
Direct call buttons and booking links built into the ad itself, cutting the number of steps between someone searching and someone through your door.
Landing Page Alignment
Every campaign points to a page built to convert, whether that's your booking system or your direct ordering checkout, not a generic homepage that loses the momentum of the click.
How We Set Up and Run Your Campaigns
From Account Audit to Live Campaigns in Four Steps
A disciplined PPC management methodology built around your kitchen's operating hours and delivery reach.
01
01. Audit Your Current Account or Starting Point
We review any existing PPC activity, your service hours, delivery radius and current booking or ordering process before touching a single setting.
02
02. Build Campaigns Around Your Actual Goals
Whether the priority is bookings, direct orders, or both, campaign structure and bidding are built around that goal from day one.
03
03. Launch with Tight Targeting
Campaigns go live with location, time and audience targeting matched to your real service radius and hours, not default broad settings.
04
04. Optimise on Bookings and Orders, Not Just Clicks
We track and report on what actually matters: cost per booking, cost per direct order, and how that compares to what you'd lose to delivery app commission on the same volume.
What This Looks Like in Practice
PPC Results from Restaurants We've Already Worked With
Real-world search advertising performance delivering immediate dining room footfall and online takeout revenue.
CASE STUDY · FAST CASUAL DINING
Read the full SK Pizza & Burger case study
SK Pizza & Burger: A Profitable Return Across Search and Social
Hyper-local Google Ads targeting SK Pizza & Burger's exact delivery postcodes captured high-intent searches and fed directly into a website built to convert, delivering a profitable return on ad spend alongside their wider paid media activity.
MIDLANDS BURGER & DESSERT BRAND (Client name withheld under commercial confidentiality)
Read the full case study
145% More Direct Orders for a Midlands Burger and Dessert Brand
Reclaiming top organic and paid visibility for branded search terms, previously dominated by delivery app listings, was a key part of shifting this client's order volume back to direct.
+145%
Increase in direct website orders
What Makes Restaurant PPC Different Here
PPC Managed by People Who Understand Covers,
Not Just Conversions
Search advertising tailored directly to restaurant capacity, table turnover, and postcode delivery radius.
Built Around Service Hours & Radius
Campaigns built around service hours and delivery radius, not generic ecommerce targeting.
Service Hours Targeting
Local Postcode Precision
Budget Concentrated on Decision Times
Budget concentrated on the hours people actually decide where to eat.
Lunch & Dinner Dayparting
Zero Off-Peak Waste
Tied to Bookings & Direct Orders
Reporting tied to bookings and direct orders, not clicks or impressions.
Direct Cover Accounting
Commission Reclaimed
No Lock-in Contracts
No lock in contracts. Month to month, because the results should be the reason you stay.
30-Day Rolling Notice
Results-Driven Trust
Common Questions About Restaurant PPC
PPC for Restaurants, FAQs
Self-managed campaigns typically use default broad targeting, which spends budget across a wide area and all hours of the day, most of which never convert. We build campaigns around your specific service radius and times, which is usually where the biggest waste in a self-managed account is found.
It depends on your location, competition and goals. We'll recommend a specific starting budget based on your market during your free PPC audit rather than a generic figure that doesn't reflect your actual competition.
Not necessarily. If your existing booking or ordering process converts well, we can run effective campaigns pointing to it as is. If it's creating friction, we'll flag that honestly during the audit.
Search campaigns typically start generating activity within the first one to two weeks. We recommend a minimum of four to six weeks before making major changes, since that's roughly how long it takes to gather enough data to optimise properly.
Yes. You keep full ownership and visibility of your account and spend at all times. We manage strategy, setup and optimisation, nothing is run through an account you can't see into.
Hospitality PPC Audit · 100% Free
See Exactly Where Your PPC Budget Is Going
We'll audit your current PPC activity, or build a plan from scratch if you're starting fresh, and show you exactly what a campaign built around your service hours and delivery radius could do. No pressure, no jargon, just your numbers.
Free No obligation Reply within 24 hours