Postcode and Radius Targeting
Ads limited to the area people will genuinely travel to eat with you or wait for delivery from, so budget isn't spent reaching people outside your realistic reach.
Facebook & Instagram Advertising for UK Restaurants & Takeaways
Turn Local Scrollers into Booked Tables and Direct Orders
Facebook and Instagram are where a huge share of your customers spend their evenings deciding what to do next, including where to eat. We run Meta Ads built specifically for restaurants, putting your food in front of people nearby and bringing back anyone who almost ordered but didn't.
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No lock in contracts
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New direct order — £42.800% COMMISSION · META RETARGETING
Social Ad Inefficiency
Where Generic Facebook & Instagram Ads Fall Short
Most social ad spend is wasted showing mouthwatering food to people who live 20 miles away or aren't hungry.
Hospitality social advertising requires strict radius fencing, hunger-window timing (5pm–9pm), and instant retargeting to diners who viewed your menu without ordering.
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Vanity Engagement Trap: Paying for thousands of cheap video views that generate zero actual restaurant covers.
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Poor Radius Geometry: Showing ads outside your actual delivery range or sensible drive-time territory.
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No Dynamic Retargeting: Failing to re-engage website visitors before they give up and open Deliveroo.
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Free Strategic Diagnostic · Reply in 24h
SOCIAL AD LEAK AUDIT
Wasted Out-of-Radius Impressions
64% Irrelevant Reach
Verified Local ROAS Return
4.2x Tracked Multiplier
Generic Boosted Posts
Empty likes, untargeted geographic reach, zero table bookings.
Digizee Postcode Engine
Tight 3-mile radius, dinner-hour scheduling, direct ordering funnel.
Inside Every Meta Ads Campaign We Build
Facebook and Instagram Campaigns Structured Around Real Restaurant Goals
Every campaign is built with a specific job to do, reaching new local customers, bringing back people who've shown interest, or reactivating past customers, rather than one generic ad shown to everyone.
Pixel Setup and Retargeting Funnels
Meta Pixel deployed across your website to track visits and order attempts, powering retargeting campaigns that bring back anyone who nearly converted.
Food-First Creative for Feed, Stories and Reels
Visual content built specifically for how people actually use Instagram and Facebook, not repurposed print advertising or generic stock imagery.
Booking and Ordering Integrations
Campaigns connected directly to your booking system or ordering checkout, so the path from ad to table or order stays as short as possible.
From Account Setup to Ongoing Optimisation
Campaigns Built to Get Sharper the Longer They Run
Meta Ads improve with data, so the first few weeks focus on setup and learning before we shift into refining what's already working.
01
Auditing Your Current Presence
We review any existing ad activity, your Facebook and Instagram profiles, and how customers currently find and book or order with you.
02
Structuring Campaigns Around Your Goals
Separate campaigns for new customer acquisition, retargeting and customer reactivation, each with its own audience and messaging.
03
Launching with Local Precision
Campaigns go live with postcode targeting and creative built for your specific restaurant, not a template used across every client.
04
Refining Based on Real Booking and Order Data
We track performance against actual covers and orders, not just reach or engagement, adjusting targeting and creative as we learn what converts.
Real Results, Not Round Numbers
Restaurants Already Turning Meta Ads into Direct Revenue
Targeted social advertising campaigns driving predictable table reservations and repeat takeout sales.
CASE STUDY · FAST CASUAL DINING
Read the full SK Pizza & Burger case study
SK Pizza & Burger: A Profitable Return Across Facebook and Instagram
We deployed the Meta Pixel across SK Pizza & Burger's new website to build complex retargeting funnels on Facebook and Instagram, ensuring no potential customer was lost. Combined with hyper-local targeting by exact postcode, this delivered a highly profitable return on ad spend across the Meta network.
MIDLANDS BURGER & DESSERT BRAND (Client name withheld under commercial confidentiality)
Read the full case study
Reactivating Past Customers for a Midlands Burger and Dessert Brand
(Client name withheld under commercial confidentiality) Meta Ads targeting this client's historical customer database, with specific incentives to order direct instead of through a delivery app, played a direct role in a 145 percent increase in direct orders within 60 days.
+145%
Increase in direct orders within 60 days
0%
Commission delivery app bypass
What Restaurant-Specific Management Actually Means
Campaigns Built Around Covers and Orders,
Not Reach or Engagement
Meta advertising engineered specifically for the commercial realities of restaurant and takeaway operations.
Postcode-Level Radius Targeting
Postcode-level targeting matched to your genuine delivery and booking radius so zero spend is wasted outside your area.
Delivery Postcode Match
High-Footfall Radii
Multi-Stage Campaign Structure
Separate campaigns for new customers, retargeting and past customer reactivation, each with dedicated messaging.
Meta Pixel Retargeting
Customer Reactivation
Food-First Creative Built for Social
Creative built specifically for food and appetite, not repurposed generic ad templates that look like spam.
High-Converting Reels
Engaging Story Ads
No Lock In Contracts
No lock in contracts. Month to month, because the results should be the reason you stay.
30-Day Notice
Results-Driven Trust
Common Questions About Restaurant Meta Ads
Meta Ads for Restaurants, Answered
Boosting reaches a broad audience with no real structure behind it. We build separate, targeted campaigns for new customers, retargeting and past customer reactivation, each with its own budget and messaging, which is where most of the improvement in performance comes from.
It depends on your location, competition and goals. We'll recommend a specific starting budget based on your market during your free audit, rather than a generic figure.
Yes, we'll need admin access to run and optimise campaigns properly, managed through Meta Business Suite so you retain full ownership and visibility at all times.
Yes. Customer data used for reactivation campaigns is uploaded securely through Meta's own matching tools, never shared or stored by us beyond what's needed to run the campaign.
Most campaigns start generating activity within the first one to two weeks. We recommend a minimum of four to six weeks before making major changes, since that's roughly how long it takes to gather enough data to optimise properly.
Hospitality Meta Ads Audit · 100% Free
Find Out What a Properly Structured Meta Ads Campaign Could Do for Your Restaurant
We'll audit your current Facebook and Instagram activity, or build a plan from scratch if you're starting fresh, and show you exactly where the opportunity is. No pressure, no jargon, just your numbers.
Free No obligation Reply within 24 hours