Reclaiming Branded Search for a Midlands Burger and Dessert Brand
Advanced local schema markup and a restructured domain hierarchy forced search engines to rank this client's own website above the Just Eat and Deliveroo directory pages for their branded search terms. The result was the absolute top organic ranking for every branded search query, pushing delivery app listings down the page, and contributing to a 145 per cent increase in direct orders within 60 days.
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