Facebook & Instagram Advertising for UK Restaurants & Takeaways
Postcode-targeted Facebook and Instagram advertising for UK restaurants, built to reach nearby diners and bring back anyone who almost ordered.
Most social ad spend is wasted showing mouthwatering food to people who live 20 miles away or aren't hungry.
Hospitality social advertising requires strict radius fencing, hunger-window timing (5pm–9pm), and instant retargeting to diners who viewed your menu without ordering.
Vanity Engagement Trap: Paying for thousands of cheap video views that generate zero actual restaurant covers.
Poor Radius Geometry: Showing ads outside your actual delivery range or sensible drive-time territory.
No Dynamic Retargeting: Failing to re-engage website visitors before they give up and open Deliveroo.
SOCIAL AD LEAK AUDIT
Empty likes, untargeted geographic reach, zero table bookings.
Tight 3-mile radius, dinner-hour scheduling, direct ordering funnel.
Meta Ads improve with data, so the first few weeks focus on setup and learning before we shift into refining what's already working.
We review any existing ad activity, your Facebook and Instagram profiles, and how customers currently find and book or order with you.
Separate campaigns for new customer acquisition, retargeting and customer reactivation, each with its own audience and messaging.
Campaigns go live with postcode targeting and creative built for your specific restaurant, not a template used across every client.
We track performance against actual covers and orders, not just reach or engagement, adjusting targeting and creative as we learn what converts.
Targeted social advertising campaigns driving predictable table reservations and repeat takeout sales.
We deployed the Meta Pixel across SK Pizza & Burger's new website to build complex retargeting funnels on Facebook and Instagram, ensuring no potential customer was lost. Combined with hyper-local targeting by exact postcode, this delivered a highly profitable return on ad spend across the Meta network.
Read the full SK Pizza & Burger case study(Client name withheld under commercial confidentiality) Meta Ads targeting this client's historical customer database, with specific incentives to order direct instead of through a delivery app, played a direct role in a 145 per cent increase in direct orders within 60 days.
Read the full case studyMeta advertising engineered specifically for the commercial realities of restaurant and takeaway operations.
Postcode-level targeting matched to your genuine delivery and booking radius so zero spend is wasted outside your area.
Separate campaigns for new customers, retargeting and past customer reactivation, each with dedicated messaging.
Creative built specifically for food and appetite, not repurposed generic ad templates that look like spam.
No lock in contracts. Month to month, because the results should be the reason you stay.
Live Capacity: Currently accepting 2 new restaurant partners across the UK
Get Your Free Meta Ads AuditBoosting reaches a broad audience with no real structure behind it. We build separate, targeted campaigns for new customers, retargeting and past customer reactivation, each with its own budget and messaging, which is where most of the improvement in performance comes from.
It depends on your location, competition and goals. We'll recommend a specific starting budget based on your market during your free audit, rather than a generic figure.
Yes, we'll need admin access to run and optimise campaigns properly, managed through Meta Business Suite so you retain full ownership and visibility at all times.
Yes. Customer data used for reactivation campaigns is uploaded securely through Meta's own matching tools, never shared or stored by us beyond what's needed to run the campaign.
Most campaigns start generating activity within the first one to two weeks. We recommend a minimum of four to six weeks before making major changes, since that's roughly how long it takes to gather enough data to optimise properly.
We'll audit your current Facebook and Instagram activity, or build a plan from scratch if you're starting fresh, and show you exactly where the opportunity is. No pressure, no jargon, just your numbers.
Free No obligation Reply within 24 hours
