Branded Search Defence
Campaigns that protect your own name in search results, so a delivery app isn't the first thing someone sees when they type in your restaurant.
Google Ads Management for UK Restaurants & Takeaways
Be the First Thing Someone Sees When They Search "Restaurant Near Me"
Someone searching for food right now is already deciding where to eat within minutes. If a delivery app or a competitor shows up before you do, that decision's made without you. We manage Google Ads specifically for restaurants across the UK, including Birmingham, Nottingham and Leicester, built to win that exact moment.
Google Partner
No lock in contracts
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New direct order — £34.500% COMMISSION · YOUR CUSTOMER
Search Monopolisation Risk
You're Not Just Competing with Other Restaurants on Google
Search a restaurant's own name and it's common to see Just Eat, Deliveroo or Uber Eats listed above the actual restaurant.
Delivery platforms aggressively bid on your branded search terms because they know it works. A generic Google Ads setup won't fix that — it takes campaigns built specifically to reclaim that space, hold the #1 spot, and capture 100% direct customer orders.
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Aggregator Brand Hijacking: Third-party delivery apps bidding on your exact brand terms to capture high-margin direct customers.
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Wasted Broad Ad Spend: Generic agencies bidding outside your delivery radius or during closed kitchen hours.
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Zero Re-Engagement Data: Customers who order via aggregator ads are lost to their database, not yours.
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BRAND SEARCH HIJACK DETECTED
Aggregator Commission Bleed
30% Lost Margin / Order
Direct Branded Search Ownership
100% Retained Revenue
Generic Agency Setup
Broad radius, no dayparting, losing top search clicks to delivery apps.
Digizee Search Engine
Branded search defense, radius-locked, peak service pacing & 0% commission.
Inside Every Google Ads Account We Manage
Search Campaigns Built Around How People Actually Decide Where to Eat
A restaurant's Google Ads account needs more than keywords and a budget. It needs structure built around service hours, location, and the exact intent behind each search.
High-Intent Local Search
Ads targeting "near me" and cuisine-specific searches within your actual delivery or booking radius, reaching people ready to decide right now.
Menu, Call and Location Extensions
Every ad enriched with the details that speed up a decision: menu links, a tap-to-call button, directions and opening hours, so there's less friction between the search and the visit.
Dayparting Around Service
Budget weighted toward lunch and dinner service, when people are actually searching to eat, rather than spread evenly across hours that rarely convert.
From Account Audit to Optimised Campaigns
A Setup Built for Your Specific Restaurant, Not a Template
Every account starts with an honest look at what's already there before anything changes.
01
Auditing the Current Account
We review any existing campaigns, keyword spend and conversion tracking, so nothing is rebuilt unnecessarily and nothing wasteful stays untouched.
02
Structuring Around Bookings and Orders
Campaigns are built around your actual goal, whether that's covers, direct orders, or both, rather than a generic conversion setup.
03
Launching with Tight Local Targeting
Location, radius and service-hour targeting go live from day one, avoiding the wasted spend that comes with default broad settings.
04
Reporting on What Actually Matters
Monthly reporting tied to cost per booking and cost per direct order, not just clicks or impressions that don't tell you anything about revenue.
Real Results, Not Round Numbers
Restaurants Already Using Google Ads to Reclaim Their Own Search Results
Documented search advertising performance delivering immediate dining room covers and direct online takeout orders.
CASE STUDY · FAST CASUAL DINING
Read the full SK Pizza & Burger case study
SK Pizza & Burger: A Profitable Return Alongside Dominant Local Search
Hyper-local Google Ads captured high-intent searches for SK Pizza & Burger, working alongside advanced Google Business Profile optimisation that secured dominant local map pack rankings. Together, this delivered a profitable return on ad spend and consistent daily online orders.
MIDLANDS BURGER & DESSERT BRAND (Client name withheld under commercial confidentiality)
Read the full case study
Reclaiming Branded Search from Delivery Apps for a Midlands Burger and Dessert Brand
(Client name withheld under commercial confidentiality) This client's own branded search terms were being outranked by Just Eat and Deliveroo. Rebuilding their search presence, alongside a faster mobile checkout, helped secure the top organic and paid position for their own name and contributed to a 145 percent increase in direct orders within 60 days.
+145%
Increase in direct orders within 60 days
#1
Top organic & paid brand position
What Restaurant-Specific Management Actually Means
Campaigns Built Around Covers and Orders,
Not Just Clicks
Google Ads management engineered specifically for the commercial realities of restaurant and takeaway operations.
Structured Around Service Hours & Delivery Radius
Search structured around service hours and delivery radius, not generic ecommerce targeting.
Service Hours Targeting
Local Radius Precision
Branded Search Defence From Day One
Branded search defence built in from day one, not treated as an afterthought.
Stop Aggregator Hijacking
Protect Direct Margins
Full Visibility of Your Account & Spend
Full visibility of your own account and spend at all times. You own your data and campaigns completely.
Direct Account Access
Clear Spend Tracking
No Lock In Contracts
No lock in contracts. Month to month, because the results should be the reason you stay.
Month-to-Month Flexibility
Results-Driven Partnership
Common Questions About Restaurant Google Ads
Google Ads for Restaurants, Answered
Delivery platforms often bid directly on restaurant brand names, since they know people searching a specific restaurant are ready to order. Without a defensive campaign in place, that space is left open for them to take.
Most self-managed accounts use broad, generic targeting rather than the local radius and service-hour structure that restaurant campaigns need. We'll review your existing account during the free audit and show you exactly where the gaps are.
It depends on your location, competition and goals. We'll recommend a specific budget based on your market during your free audit, rather than a generic starting figure.
Not necessarily. If your existing site converts well, we can run effective campaigns pointing to it as is. If it's creating friction, we'll flag that honestly rather than assuming a rebuild is needed.
Search campaigns typically start generating activity within the first one to two weeks. We recommend a minimum of four to six weeks before making major changes, since that's roughly how long it takes to gather enough data to optimise properly.
Hospitality Google Ads Audit · 100% Free
Find Out What Delivery Apps Are Currently Winning from Your Own Search Results
We'll audit your current Google Ads account, or your search visibility if you're starting from scratch, and show you exactly where the opportunity is. No pressure, no jargon, just your numbers.
Free No obligation Reply within 24 hours