Retargeting for UK Restaurants & Takeaways
Retargeting for UK restaurants that brings menu browsers and abandoned baskets back to your own ordering page, not to a delivery marketplace.
Over 85% of people who view your restaurant menu or start an order leave without completing it.
Without multi-channel retargeting, those hungry diners open Deliveroo or visit a competitor. We bring them back within minutes with timely reminders and tempting offers.
Abandoned Basket Ignorance: Letting visitors drop off at checkout without a targeted reminder.
Single-Channel Follow-up: Relying on email alone when less than 15% of promotional emails get opened.
Ad Blindness: Showing generic brand banners instead of the exact dishes the customer viewed.
FUNNEL ABANDONMENT AUDIT
Lost traffic, zero follow-up, customer opens aggregator app instead.
15-minute reminder, appetizing dish creative, 0% commission direct order.
Retargeting improves with data, so we treat the first few weeks as a setup phase, then shift into ongoing refinement once we can see which audiences and messages actually convert.
We install and verify tracking across your website and ordering system first, so every visitor and order attempt is actually captured before any campaign goes live.
Visitors, menu viewers, abandoned checkouts and past customers are split into separate audiences, each with messaging built around where they dropped off.
Ad creative matched to the audience, a reminder of the exact dish someone viewed converts far better than a generic ad shown to everyone.
We review performance regularly and adjust targeting, frequency and messaging based on what's actually bringing people back to order.
Retargeting was a core part of the paid media work behind both of the results below, not a standalone add-on.
The Meta Pixel was deployed across SK Pizza & Burger's new website to build retargeting funnels alongside their wider Google and Meta advertising, contributing to a profitable return on ad spend across the campaign.
Read the full SK Pizza & Burger case studyRetargeting campaigns aimed directly at this client's existing customer database, offering an incentive to order through the website instead of a delivery app, played a direct role in a 145 per cent increase in direct orders within 60 days.
Read the full case studyRetargeting done well for a restaurant looks different from retargeting for an online shop, since the goal is usually a repeat, habitual purchase rather than a single high-value sale.
Campaigns segmented by exactly where someone dropped off, not one blanket audience.
Messaging built to compete with delivery apps for the same repeat customer.
Reporting tied to actual orders recovered, not just impressions or reach.
No lock in contracts. Month to month, because the results should be the reason you stay.
Live Capacity: Currently accepting 2 new restaurant partners across the UK
Get Your Free Retargeting AuditNot when it's done properly. A well-timed reminder about a dish someone was already looking at is useful, not annoying. We cap frequency so people see a helpful nudge, not the same ad on a loop.
You need enough visitors to build a workable audience, but most restaurants have more traffic than they realise once tracking is properly set up. We'll confirm during your free audit whether your current traffic supports a strong retargeting campaign, and how quickly it will.
Google Ads and Meta Ads (and PPC generally) are mostly built to capture new attention. Retargeting follows up on attention you've already earned but didn't convert, so it works alongside those campaigns rather than replacing them.
Retargeting campaigns typically start showing activity within the first one to two weeks of setup, though performance usually improves over the following month as we learn which audiences and messages convert best.
Yes. Customer data used for reactivation campaigns is uploaded securely through Meta and Google's own matching tools, never shared or stored by us beyond what's needed to run the campaign.
We'll audit your current tracking setup, or build it from scratch if it doesn't exist yet, and show you exactly how many visitors and near-orders you could be bringing back. No pressure, no jargon, just your numbers.
Free No obligation Reply within 24 hours
