PPC Management for UK Restaurants & Takeaways
As a restaurant PPC agency, every campaign we build is measured on covers and direct orders, never cost-per-click in isolation. PPC management for UK restaurants measured on covers and direct orders, not cost per click, with tight geo, negatives and service-time scheduling.
Broad-match keywords and unoptimised bid strategies cause restaurants to pay for irrelevant searches or users 50 miles away.
We engineer hyper-focused negative keyword lists, localised geo-modifiers, and dayparted bidding strategies so every single penny spent produces a direct hungry customer.
Negative Keyword Neglect: Paying for informational or job-seeker clicks instead of hungry table bookings.
Static 24/7 Bidding: Burning budget at 3am when nobody can place an order or reserve a table.
Weak Landing Experience: Sending paid clicks to slow PDF menus where visitors immediately bounce.
BIDDING EFFICIENCY AUDIT
Generic targets, high CPC, wasted off-peak budget on irrelevant terms.
Exact intent matches, negative keyword shields, peak service bidding.
A disciplined PPC management methodology built around your kitchen's operating hours and delivery reach.
We review any existing PPC activity, your service hours, delivery radius and current booking or ordering process before touching a single setting.
Whether the priority is bookings, direct orders, or both, campaign structure and bidding are built around that goal from day one.
Campaigns go live with location, time and audience targeting matched to your real service radius and hours, not default broad settings.
We track and report on what actually matters: cost per booking, cost per direct order, and how that compares to what you'd lose to delivery app commission on the same volume.
Real-world search advertising performance delivering immediate dining room footfall and online takeout revenue.
Hyper-local Google Ads targeting SK Pizza & Burger's exact delivery postcodes captured high-intent searches and fed directly into a website built to convert, delivering a profitable return on ad spend alongside their wider paid media activity.
Read the full SK Pizza & Burger case studyReclaiming top organic and paid visibility for branded search terms, previously dominated by delivery app listings, was a key part of shifting this client's order volume back to direct.
Read the full case studySearch advertising tailored directly to restaurant capacity, table turnover, and postcode delivery radius.
Campaigns built around service hours and delivery radius, not generic ecommerce targeting.
Budget concentrated on the hours people actually decide where to eat.
Reporting tied to bookings and direct orders, not clicks or impressions.
No lock in contracts. Month to month, because the results should be the reason you stay.
Live Capacity: Currently accepting 2 new restaurant partners across the UK
Get Your Free PPC AuditSelf-managed campaigns typically use default broad targeting, which spends budget across a wide area and all hours of the day, most of which never convert. We build campaigns around your specific service radius and times, which is usually where the biggest waste in a self-managed account is found.
It depends on your location, competition and goals. We'll recommend a specific starting budget based on your market during your free PPC audit rather than a generic figure that doesn't reflect your actual competition.
Not necessarily. If your existing booking or ordering process converts well, we can run effective campaigns pointing to it as is. If it's creating friction, we'll flag that honestly during the audit.
Search campaigns typically start generating activity within the first one to two weeks. We recommend a minimum of four to six weeks before making major changes, since that's roughly how long it takes to gather enough data to optimise properly.
Yes. You keep full ownership and visibility of your account and spend at all times. We manage strategy, setup and optimisation, nothing is run through an account you can't see into.
We'll audit your current PPC activity, or build a plan from scratch if you're starting fresh, and show you exactly what a campaign built around your service hours and delivery radius could do. No pressure, no jargon, just your numbers.
Free No obligation Reply within 24 hours
