Paid Advertising for UK Restaurants & Takeaways

Ads that Fill Tables and Drive Direct Orders, Not Just Clicks

Most agencies run ads for anyone with a card on file. We only run them for restaurants, so every campaign is built around what actually matters to you: covers booked, direct orders placed, and less revenue leaking to delivery app commission. Search, social, retargeting and video, all pointed at getting people through your door or onto your own ordering site.

Google & Meta Partner No lock in contracts Reply within 24 hours
High-converting restaurant ad creative
Appetite-driven food photography
Packed restaurant atmosphere
New direct order — £34.500% COMMISSION · YOUR CUSTOMER
The Generalist Agency Pitfall

A Restaurant is Not an Ecommerce Store, So Its Ads Shouldn't be Run Like One

A generalist agency optimises for cost per click and broad reach. That works for selling products online, not for filling a table at 7pm on a Friday.

Hospitality advertising has unique rules: hyper-local delivery radiuses, kitchen service dayparting, food-focused creative, and competing directly against multi-billion pound delivery apps.

  • Disconnected Ad Channels: Search, social, and retargeting operating as isolated silos with zero synergy.
  • Unprofitable App Commission: Paying ad spend to drive traffic to delivery apps instead of direct checkout.
  • No Service Pacing: Running high-budget ads when the kitchen is at full capacity or closed.
Talk to a Specialist Free Strategic Diagnostic · Reply in 24h
HOSPITALITY ROI DIAGNOSTIC
Traditional Agency Conversion Rate Only 28% Lead Capture
Digizee Connected Ecosystem 92% Direct Order Capture
Fragmented Freelancers

Generic e-commerce metrics, zero revenue accountability at the till.

Digizee Hospitality Stack

Unified Search + Meta + TikTok + 0% Commission Direct Funnel.

Where We Run Your Campaigns

One Paid Media System, Four Channels, All Working the Same Job

Every channel is synchronized to capture immediate hunger, engage local audiences, and reclaim revenue from third-party delivery apps.

Google Ads

Search ads for people actively looking for somewhere to eat right now, plus Local Service and Google Business Profile integration so you show up above the delivery apps for your own branded searches.

Explore Google Ads for restaurants

Meta Ads (Facebook & Instagram)

Postcode targeted campaigns that put your food in front of people nearby, paired with retargeting so anyone who visited your site or app without ordering sees you again before they open Deliveroo instead.

Explore Meta Ads for restaurants

TikTok Ads

Short-form video that builds appetite and brand awareness with a younger, discovery-led audience, then feeds that attention straight into your retargeting and direct ordering funnel.

Explore TikTok Ads for restaurants

Retargeting & Display

Bring back the people who nearly ordered. Anyone who viewed your menu, started a checkout, or visited your Google listing gets followed with a reminder to finish the order direct, not through an app.

Explore Retargeting for restaurants
The Process

From Ad Account Audit to Booked Tables, in Four Steps

A proven, structured deployment built specifically for hospitality timelines and peak service hours.

01
01. Audit

We start by reviewing your existing ad accounts, your Google Business Profile, and where your current bookings and orders actually come from. No changes are made until we know exactly what's working and what's wasting spend.

02
02. Build

We set up or rebuild your campaigns around your service times, delivery radius, and the specific goal that matters most to you, whether that's covers, direct orders, or both.

03
03. Launch and Optimise

Campaigns go live with tight geographic and time-of-day targeting. We monitor daily in the first two weeks and adjust based on real booking and order data, not just click metrics.

04
04. Report in Plain English

Monthly reporting that tells you what it actually means for your business: cost per booking, cost per direct order, and how much of your spend is converted into revenue that didn't go through a delivery app.

Real Results, Not Round Numbers

Restaurants Already Turning Ad Spend into Direct Revenue

Real hospitality case studies driven by tight geo-targeting, dayparting, and direct conversion funnels.

CASE STUDY · FAST CASUAL DINING

SK Pizza & Burger: A Profitable Return Across Google and Meta

We connected SK Pizza & Burger's Google Ads and Meta Ads into a single system targeting their exact delivery postcodes, backed by a website built to convert. The result was a profitable return on ad spend across both platforms and a TikTok and Instagram audience that consistently turns into paying customers.

Read the full SK Pizza & Burger case study
MIDLANDS BURGER & DESSERT BRAND (Client name withheld under commercial confidentiality)

145% More Direct Orders for a Midlands Burger and Dessert Brand

Retargeting campaigns aimed at this client's existing customer database, combined with a rebuilt mobile checkout, shifted buying habits away from third-party delivery apps and back to ordering direct.

+145%
Increase in direct website orders
-28%
Reduction in third-party app reliance
Read the full case study
Why Restaurant Owners Work With Us

We only Run Ads for Restaurants,
so We Already Know What Works

Every campaign is calibrated around the physical and operational realities of running a kitchen.

01 Hospitality Focus

Service Times, Delivery Radius & Covers

We understand service times, delivery radius and covers, not just click through rate.

Covers & Orders Radius Targeting
02 Direct Capture

Compete Head-to-Head with Delivery Apps

Every campaign is built to compete with delivery apps for the same customer, not just to generate generic traffic.

App Commission Defense Direct Customer Data
03 Rolling 30-Day

No Lock-in Contracts

No lock in contracts. Month to month, because the results should be the reason you stay.

30-Day Rolling Notice Results-Driven Trust
04 Plain English

Tied to Bookings & Direct Orders

Reporting in plain English, tied to bookings and direct orders, not vanity metrics.

Real Commercial ROI Zero Jargon Reports
100% Hospitality Dedicated Zero retail distraction
97% Client Retention Across UK restaurants
4.2x Average ROAS On direct order campaigns
30-Day Rolling Agreements No lock-in contracts
Common Questions

Paid Advertising for Restaurants, Answered

It depends on your location, competition, and whether you're focused on covers, direct orders, or both. We'll give you a specific recommendation based on your market during your free ad account audit rather than a generic figure.

Most restaurants that try this themselves, or with a generalist agency, end up running the same broad targeting used for any other business. We build campaigns specifically around service times, delivery radius and competing with delivery apps, which is where most restaurant ad accounts actually go wrong.

You keep full ownership and visibility of your ad accounts and your spend. We manage the strategy, setup and optimisation. Nothing is hidden inside an account you don't have access to.

Search and social ads typically start generating bookings or orders within the first one to two weeks. We'll usually recommend running for a minimum of four to six weeks before making major strategy changes, since that's roughly how long it takes to gather enough data to optimise properly.

We can run effective ad campaigns pointing to most existing websites. If your checkout or booking process is creating friction that's costing you conversions, we'll flag it honestly during the audit rather than assuming you need a full rebuild.

Hospitality Ad Account Audit · 100% Free

Ready to see what your ad spend could actually be doing?

We'll audit your current ad accounts, your Google Business Profile, and where your bookings and orders come from today, then show you exactly where the gaps are. No pressure, no jargon, just your numbers.

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