Paid Advertising for UK Restaurants & Takeaways
Google, Meta, TikTok, YouTube, display and retargeting run for UK restaurants only, all pointed at covers booked and commission-free direct orders.
A generalist agency optimises for cost per click and broad reach. That works for selling products online, not for filling a table at 7pm on a Friday.
Hospitality advertising has unique rules: hyper-local delivery radiuses, kitchen service dayparting, food-focused creative, and competing directly against multi-billion pound delivery apps.
Disconnected Ad Channels: Search, social, and retargeting operating as isolated silos with zero synergy.
Unprofitable App Commission: Paying ad spend to drive traffic to delivery apps instead of direct checkout.
No Service Pacing: Running high-budget ads when the kitchen is at full capacity or closed.
HOSPITALITY ROI DIAGNOSTIC
Generic e-commerce metrics, zero revenue accountability at the till.
Unified Search + Meta + TikTok + 0% Commission Direct Funnel.
A proven, structured deployment built specifically for hospitality timelines and peak service hours.
We start by reviewing your existing ad accounts, your Google Business Profile, and where your current bookings and orders actually come from. No changes are made until we know exactly what's working and what's wasting spend.
We set up or rebuild your campaigns around your service times, delivery radius, and the specific goal that matters most to you, whether that's covers, direct orders, or both.
Campaigns go live with tight geographic and time-of-day targeting. We monitor daily in the first two weeks and adjust based on real booking and order data, not just click metrics.
Monthly reporting that tells you what it actually means for your business: cost per booking, cost per direct order, and how much of your spend is converted into revenue that didn't go through a delivery app.
Real hospitality case studies driven by tight geo-targeting, dayparting, and direct conversion funnels.
We connected SK Pizza & Burger's Google Ads and Meta Ads into a single system targeting their exact delivery postcodes, backed by a website built to convert. The result was a profitable return on ad spend across both platforms and a TikTok and Instagram audience that consistently turns into paying customers.
Read the full SK Pizza & Burger case studyRetargeting campaigns aimed at this client's existing customer database, combined with a rebuilt mobile checkout, shifted buying habits away from third-party delivery apps and back to ordering direct.
Read the full case studyEvery campaign is calibrated around the physical and operational realities of running a kitchen.
We understand service times, delivery radius and covers, not just click through rate.
Every campaign is built to compete with delivery apps for the same customer, not just to generate generic traffic.
No lock in contracts. Month to month, because the results should be the reason you stay.
Reporting in plain English, tied to bookings and direct orders, not vanity metrics.
Live Capacity: Currently accepting 2 new restaurant partners across the UK
Get Your Free AuditIt depends on your location, competition, and whether you're focused on covers, direct orders, or both. We'll give you a specific recommendation based on your market during your free ad account audit rather than a generic figure.
Most restaurants that try this themselves, or with a generalist agency, end up running the same broad targeting used for any other business. We build campaigns specifically around service times, delivery radius and competing with delivery apps, which is where most restaurant ad accounts actually go wrong.
You keep full ownership and visibility of your ad accounts and your spend. We manage the strategy, setup and optimisation. Nothing is hidden inside an account you don't have access to.
Search and social ads typically start generating bookings or orders within the first one to two weeks. We'll usually recommend running for a minimum of four to six weeks before making major strategy changes, since that's roughly how long it takes to gather enough data to optimise properly.
We can run effective ad campaigns pointing to most existing websites. If your checkout or booking process is creating friction that's costing you conversions, we'll flag it honestly during the audit rather than assuming you need a full rebuild.
We'll audit your current ad accounts, your Google Business Profile, and where your bookings and orders come from today, then show you exactly where the gaps are. No pressure, no jargon, just your numbers.
Free No obligation Reply within 24 hours
