Restructuring native ordering architecture and search intent capture to shift customer buying habits away from high-commission third-party aggregators.
The client was bleeding profit margins. While their daily order volume was high, over 70% of their transactions were processed through third-party delivery aggregators taking massive commission cuts.
Their native website was invisible for local search terms. When hungry users searched for their exact brand name, the aggregator websites ranked higher than the restaurant itself. Furthermore, the client's existing mobile checkout process was complicated, causing massive cart abandonment and forcing frustrated users back to the delivery apps.
We executed a complete structural overhaul focused strictly on driving direct conversions and bypassing the aggregator platforms entirely.
We deployed advanced LocalBusiness schema markup and restructured their domain hierarchy. This forced the search engines to rank the client's actual website above the Just Eat and Deliveroo directory pages for their own branded search terms.
We stripped the bloated code from their native ordering system. We engineered a lightning-fast, mobile-optimised checkout process that allowed a user to place an order in under three clicks.
We deployed Meta Ads targeting their historical customer database with specific incentives to download the native app or order directly from the new website, actively shifting customer buying habits away from third-party platforms.
Direct order growth dashboard capturing total sales scale and customer acquisition retention across all target postcodes.
By engineering their website into a high-converting primary sales asset, we fundamentally repaired their profit margins and reclaimed their customer data.
Resulting in a 145% increase in direct, commission-free online orders within 60 days.
Pushed third-party aggregator platforms down the search results page for all branded queries.
Dropped mobile load times to under 1.2 seconds, bringing cart abandonment rates to an all-time low.
Stop handing 30% of your revenue directly to third-party platforms. Submit your details below. Our development and search specialists will audit your current ordering architecture and map out the exact strategy required to drive highly profitable, direct customer orders.
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